Our 4-Point Approach
POINT 1: MARKETING DATA MANAGEMENT
We’ll ensure all your marketing data is collected and tracking properly. This includes (but is not limited to) your Google Analytics, Google Tag Manager, AdWords, and tracking implementation across all marketing channels.
POINT 2: AGGREGATION & VISUALIZATION
Once the data is collected and organized, it can be combined and displayed in real-time reports based on the tool that best fits your business and departmental needs.
POINT 3: ONGOING INSIGHTS & STRATEGY
Our experts will help identify key areas of opportunity on a monthly basis, as well as help understand and explain customer behavior patterns for future marketing efforts.
Whether your team is brand new to marketing analytics or has a more seasoned approach to measurement, our Google Analytics IQ-certified experts will work with your team to ensure you’re tracking the metrics that matter most.
Work With Us
We do data. We know marketing.
We're a team of Google Analytics IQ-certified experts that love setting up, organizing, and working in the weeds with data. We have a knack of figuring out the metrics that matter most.
With extensive experience in both traditional and digital marketing, we understand your struggles because we've been there.
Zirous, headquartered in West Des Moines, Iowa, has been doing business for over 30 years.