Prove your marketing efforts actually work

Our 4-Point Approach

Let our team integrate marketing analytics into your marketing tasks now using our 4-point approach:


We’ll ensure all your marketing data is collected and tracking properly. This includes (but is not limited to) your Google Analytics, Google Tag Manager, AdWords, and tracking implementation across all marketing channels.


Once the data is collected and organized, it can be combined and displayed in real-time reports based on the tool that best fits your business and departmental needs.


Our experts will help identify key areas of opportunity on a monthly basis, as well as help understand and explain customer behavior patterns for future marketing efforts.



We offer continual training for you and your team to get up-to-speed on all the latest marketing analytics tools and trends.

Learn more about our training programs!

Whether your team is brand new to marketing analytics or has a more seasoned approach to measurement, our Google Analytics IQ-certified experts will work with your team to ensure you’re tracking the metrics that matter most.

Work With Us

Next Training Class: January 29-31, 2018
Hurry, spots are filling quickly!

About Us

Your Midwest Marketing Analytics Experts

We do data. We know marketing.

We're a team of Google Analytics IQ-certified experts that love setting up, organizing, and working in the weeds with data. We have a knack of figuring out the metrics that matter most.

With extensive experience in both traditional and digital marketing, we understand your struggles because we've been there.

Zirous, headquartered in West Des Moines, Iowa, has been doing business for over 30 years.

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The Zirous Marketing Analtyics Team

Learn more about a few highlighted experts on our team.

Andy Dunne

Data Analyst
Andy brings a unique mix of marketing and data experience. He has worked with website optimization as well as both digital marketing and data analysis. He thrives at troubleshooting issues and understanding both how processes work and how to succinctly explain them to others.

Heather Lamb

Data Scientist
Heather brings extensive expertise in the analytic architecture, management and optimization of data for business. Heather has led many data initiatives at major Midwest corporations, and has worked extensively with data management for analysis and insights, KPI development, cross-channel attribution, A/B testing, ROI reporting and ongoing data-driven initiatives.

Eryn Lueders

Marketing Analyst
Eryn brings experience from a wide background of marketing tactics, with a specialty in digital marketing. She’s worked extensively with website optimization and performance, digital marketing reporting, the Google Analytics 360 Suite of products, and content management on several CMS platforms.

Dustin Shivvers

Data Analytics Sales Manager
Dustin, with a background in marketing, collaborates with clients to understand their marketing and analytics pain points and goals. He facilitates collaboration with countless clients, working to present and fulfill clear solutions so that all clients’ needs are met. Dustin handles the sale of Data Management Solutions in Iowa, Nebraska, Wisconsin, Minnesota, Kansas, and Missouri.

Megan Tell

Director of Strategic Initiatives
Megan is responsible for overall strategy, development, and execution for the marketing analytics practice. She helps deliver the best solutions to clients with her vast project management and leadership experience, which also lends itself to the cat-herding of analysts from time to time.

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