The Blog

Read about our musings on all things marketing and measurement.

Caution: Not All Marketing Stats Are Equal

It never fails, your boss walks in and says, “I read that Facebook Video ads convert 800% more than regular ads. Let’s start doing video ads.” On the surface, this seems like a great idea. 800% would be a fantastic ROI on your ads. The problem is you have no context on how the 800% Read more about Caution: Not All Marketing Stats Are Equal[…]

How Your Marketing Data Can Increase Enrollment

The entire field of higher education based marketing really comes down to one goal. One thing that the whole industry agrees on. We need more students! This need for increased enrollment numbers has created a wide array of different marketing strategies and, to put it bluntly, some are just plain bad. Marketing Approach Pitfalls More Read more about How Your Marketing Data Can Increase Enrollment[…]

Marketing Strategies to Increase Student Enrollment

Let’s face it: understanding your students has become harder and harder. Students today are dramatically different from students ten years ago. However, understanding how they interact with your website to ultimately increase enrollment doesn’t have to be hard. With today’s analytic tools for higher education, it’s possible to narrow in on the campaigns that are Read more about Marketing Strategies to Increase Student Enrollment[…]

5 Tips for Reaching Your Prospective Students

The worlds of higher education and marketing are both changing so rapidly. As marketers, we’re faced with a difficult task of understanding how to combine these transitions to reach prospective students successfully, especially when marketing to a younger generation poses a challenge for any industry. The Pew Research Center recently declared that the Generation Y Read more about 5 Tips for Reaching Your Prospective Students[…]

3 Reasons you Need Traditional Media in your Marketing Mix

Digital dominates marketing discussions these days. Every client wants to know how you can improve their digital presence; Every CMO wants to know how PPC ad spend translates to sales. With all this digital hype, one area becomes relatively neglected: offline media. Sure, many marketers still do traditional (offline) media, but not as much as Read more about 3 Reasons you Need Traditional Media in your Marketing Mix[…]

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5 Reasons Your Business Needs Marketing Analytics

Do you measure your marketing tactics? If you do, perhaps you even have a solid system in place where you’re making well-informed decisions from the results of your data. Maybe, however, you’re not sold on analytics yet. Your company doesn’t have a measurement plan in place, much less a way to view actionable results to Read more about 5 Reasons Your Business Needs Marketing Analytics[…]

Three Ways to Decrease the Potential of Digital Ads Served in Offensive Content

The recent articles in the New York Times and USA Today are inherently valuable for digital marketing. They cite big advertisers dropping out of video buys based on the ads being served on questionable content. This issue brings to light an important issue in digital ad buying and trafficking: programmatic buying as a way of automation efficiencies and how Read more about Three Ways to Decrease the Potential of Digital Ads Served in Offensive Content[…]