Learn more about the ways we’ve helped marketing teams improve their ROI.
Launching a Website without Disrupting Business
Consumer Product Company
After over a year and nearly half a million dollars, a direct-to-consumer product company was ready to launch a new website, aiming to drive more sales through user-experience improvements and by improving organic search.
Zirous ensured the website launch ran smoothly and data was both collected and reported consistently to project and quantify the impact on daily sales.
After creating a new website, an Iowa-based higher education organization needed a better way to measure the success of the new site. This university with roughly 2,000 students required a way to measure multiple use cases for their marketing effort in order to improve marketing campaigns, optimize user experience, and increase overall applications.
Disrupting Persona-Based Marketing with Customer Behavior Segments
After becoming an Agency of Record for a highly-sought-after energy company, this firm wanted to utilize the large amounts of customer data to gain a new perspective on segments. Zirous assisted with both analysis and storage of the data in order to create effective segments for the large energy company.