Resources

Case Studies

Learn more about the ways we’ve helped marketing teams improve their ROI.

Launching a Website without Disrupting Business

Consumer Product Company

Summary

After over a year and nearly half a million dollars, a direct-to-consumer product company was ready to launch a new website, aiming to drive more sales through user-experience improvements and by improving organic search.

Zirous ensured the website launch ran smoothly and data was both collected and reported consistently to project and quantify the impact on daily sales.

Tools Used

    • Google Tag Manager
    • Google Analytics
    • SQL
    • Power BI
    • Google Search Console

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Tracking Onsite Visitor Engagements

Higher Education

Summary

This organization spent many resources on marketing tactics – both digital and traditional – but didn’t have a way to prove performance.

Using only the built-in analytics reporting provided by different ad platforms and vendors for the past several years, this organization decided to make a switch and take measurement seriously.

Tools Used

  • Google Tag Manager
  • Google Analytics

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Up-to-Date Tracking for New Website

Higher Education

Summary

After creating a new website, an Iowa-based higher education organization needed a better way to measure the success of the new site.
This university with roughly 2,000 students required a way to measure multiple use cases for their marketing effort in order to improve marketing campaigns, optimize user experience, and increase overall applications.

Tools Used

Hortonworks Jupyter

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Disrupting Persona-Based Marketing with Customer Behavior Segments

Marketing Firm

Summary

After becoming an Agency of Record for a highly-sought-after energy company, this firm wanted to utilize the large amounts of customer data to gain a new perspective on segments. Zirous assisted with both analysis and storage of the data in order to create effective segments for the large energy company.

Tools Used

    • Hortonworks
    • Jupyter

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Infographics

Setting Up and Using Marketing KPIs

Summary

Not sure where to begin when you create KPIs and begin setting goals?
View this infographic to learn how to set the correct KPIs for your business.

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